Asapty's Free Plan: A Game Changer for Apple Search Ads Management

Intro

Managing Apple Search Ads campaigns comes with a certain dilemma – which powerful toolkit should you wield? You've got two options to explore.

Option one is using Apple's original dashboard, available in Basic or Advanced variations. It enables manual campaign creation and management, and provides basic analytics. If you're in the initial testing phase or your app growth goals are modest, this could be a satisfying starter.

Your second option is considering some third-party tools, bringing additional automation and optimization solutions to propel your app's growth. However, these platforms may apply entry commitments before you start advertising.

But what if you could try extended automation and optimization features without any financial and performance risk and a year-contract commitment? In that scenario, Asapty got you covered. We offer free access to an expanded toolkit packed with powerful automation solutions and extended analytics. Asapty saves you 20x time on Apple Search Ads, unlocking its full potential as a top user acquisition channel for your mobile app business.

What’s more, you can embark on risk-free tests without pausing your current campaigns, allowing you to compare the management experience and performance results side-by-side.

To overview the features and understand how they work, you can create a free account and explore it step by step with the guided instructions while reading this article.

Asapty’s free plan VS. original Apple Search Ads dashboard: feature comparison

From now on Asapty unlocks an additional set of our advanced features for free. If your ad spend is about or less than $10.000 per month, you get access to enriched analytics and impression share reports, keyword research tools, automated rules, bulk editing, insights, and many more. With these advanced features, you can get a more comprehensive and detailed view into your account performance, optimize bids more cost-efficiently and scale your account. 

Automation solutions

Original Apple Search Ads dashboard: no automation
Asapty: flexible automation rules at various account levels

So, you’re navigating the Apple Search Ads dashboard, right? You’ve got your campaigns lined up, eyeballing those performance metrics, and maybe even doing a little victory dance when things go well. But here’s the kicker: to adjust those bids to optimize campaigns for better performance, you must individually navigate through each campaign and modify bid amounts for each keyword.

Now, if you’re dealing with a handful of campaigns and keywords - say, 5, 15, or 30 - that’s manageable. You can roll up your sleeves, dive in, and get it done. But what if your keyword count is off the charts? We’re talking 10, 100, or even 5,000+ keywords. Suddenly, that manual bid work feels like a marathon that you are required to go through every few days. You can onboard extra pairs of eyes and hands to watch and adjust all your campaigns, or save the budget and onboard the free automation tools instead doing all the manual work for you.

In Asapty’s free plan you get access to all set of automated rules to cut all this manual routine down. You can flexibly choose the combination of conditions and actions for any account task. This feature alone can save you countless hours, allowing you to focus on what truly matters – driving results.

How to try

Go to Auto rules section in Asapty dashboard. The automated rules in Asapty can be applicable at any level: from search term to campaign. Choose any metric from the list of Apple Search Ads, MMP or additional proprietary Asapty metrics. Activate or pause campaigns, decrease or increase bid, and set your budget cap to never worry about your budget. You have the capability to control the frequency, run time, and manage every aspect of the automation rules.

Here’s an illustrative rule that allows you to manage various aspects of your campaigns:

1. Condition: If the number of installs exceeds 20.
2. Additional Condition: And if the return on investment (ROI) on day 4 is less than 70%.
3. Action: Decrease the cost-per-tap (CPT) bid by 10% every 3 days.

By implementing this rule, you can dynamically adjust your bids based on performance metrics, ensuring efficient spending and maximizing your campaign results.

Analytics

Original Apple Search Ads dashboard: basic metrics on impressions, clicks, conversion rates, installs and ad spend.
Asapty: all metrics available in Apple Search Ads and MMP, plus extended metrics of IPM (installs per 1000 impressions), CPM, Organic Search, Organic Positions, cohort ROI, ARPU and ROAS (1-4-10-20-35-70-100-190-370 days).

Analyze your performance faster with dashboard and charts

Monitoring the performance of your campaigns can be an overwhelming task, that often consumes an obscene amount of your time and energy. Imagine navigating through each individual campaign and analyzing endless rows of data, all while risking the oversight of critical spikes or decreases in performance. It's a scenario that can quickly become overwhelming, especially when managing tens or even hundreds of campaigns simultaneously.

However, at Asapty, we understand the value of your time and the importance of efficient campaign analysis. That's why we've crafted a comprehensive dashboard designed to provide you with a seamless and convenient experience. With a comprehensive dashboard showing charts at the campaign level, you can grasp your overall performance statistics in mere seconds, without the need to open each campaign individually.

Understand your opportunities with Impression Share and Search Popularity

This metric shows the share of impressions you get out of all the available traffic auction for each specific search term. If you’re running exact match campaigns, in most cases your search term would equal your targeted keyword. In this case, you can understand your targeted keyword’s relevance and bid.

Impression Share can give you a good hint of which search terms/keywords have a room for growth and where you have reached the limit. For example, if Impression Share is 30-40%, it’s worth raising the bid and getting more traffic. But once you get around 80% of Impression Share, we recommend to stop raising the bid for cost-efficient optimization.

Another important metric is Search Popularity which can help you learn which keywords in search results campaigns might be most important for bidding on. In Asapty’s dashboard, you can find the granulated Impression Share and Search Popularity data. The search terms-level data for Impression Share and SAP is renewed daily with other metric renewed in real-time, ensuring you have access to the most up-to-date insights. With Search Ads popularity displayed for each keyword in each country, your get an idea of the potential traffic volume of each keyword in each of your target markets. No need for wrestling with complicated reports and pivoting tables manually, a process that often feels like an uphill battle against the clock.

Get additional insights with IPM, CPM, Organic Search, Organic Positions

Navigating through a labyrinth of Apple Search Ads data, you really want to to cut through the noise, see no fluff and all deal of essential metrics only. To help you understand your ad performance better, we’ve introduced two critical indicators: IPM (Installs Per Thousand Impressions) and CPM (Cost Per Thousand Impressions).

IPM plays a pivotal role in determining the bid for your app in the Apple Search Ads auction.

Boosting your app through the paid search, you should also keep an eye on your organic positions. This data helps you understand the relevancy of the keyword and the search term for which you are getting paid impressions. In Asapty dashboard you can find Organic Search column that will show you the top-5 apps getting the most organic impressions for a certain keyword (gives you insights into your competitors). With the Organic Position, you can see your positions in organic search results.

How to try

Go to Optimization section, you will see all the essential metrics in your table. Reorganize, create table presets and add your custom metrics for easier navigation.

See your profitability in cohorts

In Asapty’s free plan, you have access to more than just your overall revenue. You can also analyze cohort ROI for days 1-4-10-25-35 and up to 1 year, which provides deeper insights — especially crucial if your app uses a subscription-based monetization model.

Consider an example where you have an app with a one-week subscription and a three-day trial period. You’ve calculated your ROI model, and given the projected number of subscription renewals, your ROI of the day 4 must exceed 70%.

By analyzing these cohort metrics across all keywords, you can evaluate the ROI and the effectiveness of your ad campaigns. Additionally, you can set up automated rules based on these metrics in Asapty, enabling you to automate actions and optimize your campaigns for better performance.

Keyword research

Original Apple Search Ads dashboard: no proprietary solution, or integration
Asapty: in-house solution of Keyword Suggester

The success of your campaigns depends on the keywords you find and choose for bidding on. Thus ongoing keyword research and optimization of the keyword list is the #1 task in Apple Search Ads. In the standard Apple Search Ads platform, the maximum number of keywords you can obtain is 100. However, with the Keyword Research tool in Asapty, you can discover up to 500 or even 1000 keywords, depending on the category. Our most successful outcome was identifying 1200 relevant keywords for a fitness app targeting the US market.

How to try

In Asapty dashboard, go to Keyword Suggester. Add the list of your competitors in Asapty's settings, and let algorithms use all available App Store and Apple Search Ads APIs to discover all the relative suggestions along with the translation and search traffic data for each app and country. Sort out the relevant keywords and organize them in groups for easier management. After the research is finished, you can create campaigns with all the relevant keywords in no time, within the same window.

Bulk edits

Original Apple Search Ads dashboard: bulk edit for settings, daily budget, max bids for 50 keywords within one ad campaign, audiences, duplication of only one campaign at a time
Asapty: duplication and adjustment for an unlimited number of campaigns and keywords.

The manipulation with a vast number of campaigns at once is what you have to do when you start some serious account scaling. In Asapty we added some extra handy to manage campaigns in bulk. Choose as many campaigns as you want for duplication and automated renaming. You can also set tags for easier navigation and filtering.

How to try

In Optimization section, select one or several campaigns and tap “Duplicate.” Specify the number of copies and choose the components of your current campaign to be copied into the new ones including ad group keywords, campaign negative keywords or custom ads settings. Once the duplication process is complete, your new campaigns will be listed on the Optimization dashboard, where you can rename them in bulk or advance to further optimization.

Navigate between different accounts

If you're managing multiple Apple Search Ads accounts, you’ll have to take your time to switch between. In Asapty, you can seamlessly operate several accounts without the hassle of constantly switching between different logins or even devices. Stay focused and maintain a consistent workflow, regardless of the number of accounts you manage.

What’s next?

Getting started with Asapty is quick and easy - no demo calls or additional permissions are needed. Simply create your Asapty account for free and connect your Apple ID. You can also connect your MMP, BI, or any other marketing tool you use through a seamless integration process. If you're using a third-party tool for Apple Search Ads optimization, the setup process remains the same.

And how about your existing campaigns? You can test and use Asapty without disrupting or risking the performance of your current Search Ads campaigns. Just run an AB test for your target country and compare Asapty with your existing tool. The setup will only take a few hours and won't result in any charges, as vendors don't bill for campaigns created externally.

Not sure about your next steps after setups? We are here to provide our expertise and help. With Asapty, you're not just using a tool, but partnering in a journey towards more efficient and effective campaign management. Schedule a call with our expert to discuss your app growth goals and account requirements - we'll ensure a smooth start and kickstart your path to success.